Culture and Fundamental Attribution Error
Chris Richards
“Begin challenging your own
assumptions. Your assumptions are your windows on the world. Scrub them off
every once in awhile, or the light won't come in.”
Alan
Alda
A large part of human nature is
attempting to gain control of the world around us. Sometimes this control is
physical other times it is an emotional control. Human being seek to make sense
of the situations around them. This control and this sense is the cornerstone
of philosophy, science, and everyday life.
In social situations human nature
still attempts to make sense of people and their behavior. Discussed in the
following essay will be truths and errors regarding the discovery of the cause
of peoples behavior(Attribution Theory, 2011).
Within social psychology there are
many theories that attempt to explain human behavior within a social setting.
One theory is the Attribution Theory. The attribution theory states that when a
person makes an error they are more likely to attribute it to an outside
factor. For instance if a person does not get a job, they may say “The
interviewer asked dumb questions”. Distancing themselves from blame.
The second half of the Attribution
Theory is when a person is observed. When another has erred the error is often
attributed to inward fault. For example, if a person is late it might be said
that they are lazy and irresponsible. This assumption would be based on
internal attributions as opposed to even considering any external factors like
a sick child or traffic accident as the cause for the tardiness (Attribution
Theory, 2011).
When a person tries to explain or
understand another’s behavior in a social setting by focusing on the abilities,
personality traits, or skills and any situational or external factors are
ignored, a fundamental attribution error has occurred.
Fundamental attribution errors can
occur in every walk of life and in nearly every situation, from in the home to
in the work place. However an interesting phenomenon (Langdridge & Butt,
2004) regarding the fundamental attribution error is that it occurs more often
in certain cultures. In cultures that are more individualistic, which are
typically Western cultures such as The United States, Great Britain, and
Australia (Hofstede’s cultural factors, 2011).
Individualistic cultures value free
thinking, autonomy, and individually. They are conditioned to prefer
dispositional factors rather than situational factors when socializing. Due to
the nature of individualistic cultures, they are more likely to commit
fundamental attribution errors (Finkelstein, 2011)
On the other hand, cultures that
tend to be more collectivistic in nature, such as Asian cultures, will be less
likely to commit the fundamental attribution error. Collectivistic cultures
tend to see the individual as the whole group where in Western individualistic
cultures tend to see the person as part of the group if not a separate entity
(Bouncken & Lotter, 2008)
Since collectivistic cultures see
themselves as part of the group and equals with others in a group or situation
they would be less likely to attribute errors in others as internal or
dispositional factors.
A firm understanding of this
principle would be invaluable to those who may travel to cultures that are
different from their own. Many business dealings would depend on an
understanding of who a client may perceive a social satiation.
It is not enough to understand human
nature from the one perspective. In today’s every growing and expanding
marketplace, the world is becoming a very small place. As the world gets
smaller mankind will only strengthen its attempt to gain control and make sense
of it.
References
Bouncken, R. B.,
& Lotter, F. (2008). Intergrated Learning patterns: A comarison of Individualism and collectivism
cultures. Journal Of The Academy Of Business & Economics, 8(2), 1-11.
Finkelstein M. (2011), Correlation
of Individualism and collectivism: Predicting volunteer activty. Social Behavior & Personality. Social
Behavior & Personality: An International Journal,
39(5), 597-606.
Langdridge, D., &
Butt, T. (2004). The fundamental attribution error: A phenomenological critique. British Journal Of Social
Psychology, 43(3), 357-369.
Hofstede's
cultural factors. (2011). Retrieved from
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